Intro to the World of Sports & Media Market
by
Mon, May 11, 2026
6:30 PM – 8:30 PM (GMT+1)
Private Location (sign in to display)
Registration
Details
With over a decade of experience spanning Deloitte, the International Cricket Council, and now leading digital strategy for global football competitions, Alex will share insights into the evolving landscape of sports marketing, digital fan engagement, and commercial rights in elite sport.
This session will explore how global sporting brands build and monetize audiences, the role of digital innovation in shaping fan experiences, and what it takes to build a career at the intersection of sport, media, and marketing.
Whether you are interested in sports business, digital strategy, or global brand management, this is a unique opportunity to learn directly from a leader shaping one of the most influential platforms in world sport.
Speakers
Alex Bosshardt
Head of Digital
Team Marketing
https://www.linkedin.com/in/alex-bosshardt-0b91a111/
Alex Bosshardt is a senior sports marketing and digital strategy professional, currently serving as Head of Digital at TEAM Marketing AG, where he leads digital initiatives for major rights holders including UEFA Champions League properties. With a background spanning digital partnerships at the International Cricket Council, consulting at Deloitte’s Sports Business Group, and commercial roles at WTA, he brings deep expertise across media rights, sponsorship, and fan engagement in global sport.
Hosted By
Rhea Shetty
Co-hosted with: IB Sports Business Careers Club